A couple of weeks ago, I ventured into shooting my very first editorial for Montreal IN Fashion. This wasn't my first rodeo on a fashion set as I've done plenty of styling and art directing work. But being behind the lens, I was silently freaking out in the first hour!
But it was a breeze as my team was tight. Florence and Enry from SPECS Models gave me good face and were the badest gamines to work with. Makeup and hair stylist Susan Morales is a true beauty pro that could whip up a smokey eye in a jiffy. Sam O'Hagan, my helpful right hand, is always supportive and a blast to work with.
Oh and the brands! These lines are what make my passion to illustrate fashion fun.
Thanks to ALDO, Altamont, Call It Spring, Lifetime Collective, Little Burgundy, Molami, Plenty Humanwear, Stance, Uranium Montreal, and Urbanears.
Pronounced Soundtrack, Montreal-born xSDTRK is one of those artist that you know it's just a matter of time the world will be on his musical tip. Trained at the Toronto Royal Conservatory, Yoni (Yonathan Ayal) is a multi-instrumentalist and award winning producer. He's worked with the likes of Lukay, Karl Wolf, and Massari.
The song POWDER came on my radar about a year ago and I've been pushing this track to all my music lover friends. Part dark R&B and progressive pop with some dizzying acid kicks if you will, the melody is beautifully eerie.
The video, directed by Geoff Webb, was released last week. I messaged Geoff by thanking him for magically matching the visuals to the sound.
Directed by Geoff Webb Guest vocals by Stephanie C Bosch Featuring Coco Baudelle