Tuesday, September 16, 2008

Am I the Face?

Canadian retailer Boutique Jacob Inc. is conducting a nationwide model search “Be the Face” for their latest fragrance. Castings are taken place in Montreal September 13, Toronto September 20 and Vancouver September 27.

In true investigative form, I decided to put my face to the test. Armed with my completed entry form and recent headshot and full-length pictures, I waited in line at the Carrefour Laval boutique. The audition process was pleasant and swift. The judges reviewed and complemented my pics and an onsite photographer took headshots and profile shots.

A gift bag of goodies from Jacob and their sponsors were offered as a token of gratitude to each participant. In addition, all shoppers were treated to a rebate redeemable for that day only.
25 finalists from each city will be selected and posted on / one week after the casting date.

A jury panel will choose the winner October 6.

Besides being featured in the 2009 Jacob fragrance campaign, the lucky winner will be awarded a one-year contract with modeling agency Folio, gift cards from Smashbox Cosmetics, shop! Card Cadillac Fairview and a Jacob wardrobe.

Founded in 1977, Jacob operates over 200 Jacob, Jacob Connexion and Jacob Lingerie points of sales throughout Canada and United Sates.

This contest is one of many marketing ventures- billboards and magazine ads, catalogues, Facebook and Myspace pages consist of the influx of the fall 08 campaign.

Tuesday, September 09, 2008

Style Spotted!

Street Views by The Gazette photographer Allen McInnis provides a glimpse of style from Montreal’s urban catwalk.

Yours truly was spotted while walking on the bustling street of The Main :)

Disqus for M(IN)Fashion


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