Say what now?! H&M just announced that they are once again partnering with a high-end RTW line. After Versace (have you recovered yet?), luxewear Marni, another Italian brand, collabs with the Swedish makers of fast fashion by bringing a women's and men's Spring 2012 collection which hits stores March 8, 2012. That's right, yet another reason to partake in a long line-up while you ponder how to creatively grab every garment in sight!
Staying true to Marni's magic, Creative Director Consuelo Castiglioni states: “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.” Aww, music to my bold-fashion-sense ears!
Boy does H&M get it! Understanding the style culture of swag sauce, the cheap-and-chic retailer continues to provide sought-after designer collections for less.
Love me an African-inspired getup!
Reminds me of !Nu.I Fashion S/S2012 tribal spirited collection.
Check out the promo video featuring my all-time fave fashion journalist, Tim Blanks.
[WANNA KNOW] H&M has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace. What do you think of these numerous designer collaborations? Does it help these luxury brands to acquire new loyal customers?