Montreal IN Fashion: Style | Photography | Music: Montreal In Fashion at Festival Mode et Design de Montréal

Thursday, July 26, 2012

Montreal In Fashion at Festival Mode et Design de Montréal

For the 12th edition of the Festival Mode et Design de Montréal, Montreal In Fashion will partake in the 5 Blogeurs, 5 Looks show held at McGill College Wednesday, August 1 at 6:15PM.

My fellow blogger friends and I - Duc C. Nguyen, Gaëlle Leroyer, Mélodie Wronski, and Sophie BT - have carte blanche to create a collective fashion show reflecting our personal artistic vision. This is so right up my alley! As you might recall, a year ago I art directed the Nu.I by Vickie S/S2012 presentation. And now, amongst others, I work with a fashion retailer as their creative director and editor for their social media fashion coverage. So needless to say, once I got the call to partake in the Festival, my love for illustrating beauty went into overdrive in coming up with a special theme.

THE CONCEPT

Make, Believe.

A sartorial tale gleamed through the eyes of a faded eccentric, the unlikely style icon, Little Edie. More than an homage, “Make, Believe” explores the idea of this wonderfully nutty, impoverished socialite replacing the decaying Grey Gardens estate and secretly running amok in Mount Stephen Club. Daily costumes of choice are austere styles from the vaults of Montreal designers’ Fall 2012 creations.

DO YOU KNOW LITTLE EDIE?

Image source: greygardensonline.com

A former model and dancer, she was a socialite and cousin to Jackie O. Little Edie and her mother, Big Edie, lived in a crumbling mansion after they became impoverished. A documentary was produced in the 70s called Grey Gardens, the name of the Hamptons estate where they lived. Little Edie had alopecia, hair loss due to stress, so she wore colourful headwraps and had an eccentric sense of style. After the passing of her mother, she moved out of Grey Gardens to pursue her cabaret career. She actually lived in Montreal during the mid 90s to master speaking French!
I would have loved the chance to meet this eccentric and passionate woman. She seems fascinating with a developed sense of style and an off-her-rocker demeanor! The Gaga's and Katy Perry's of this world have nothing on Little Edie.

The show would not be possible without the many Montreal brands and creatives that are helping me bring my vision to fruition. A special thank you to DULCEDO Model Management, SIM Minerals, Kill The Cat music producer, and photographer Amy Lee Corkum.

I can't wait to show you all the beautiful Fall 2012 clothing that I was able to snag from these aMazing Montreal designers: