Tuesday, August 28, 2012

Nu.I by Vickie Vieux-Montreal Boutique

I think the brand that I was the most photographed in Style Spotted looks this summer must be Nu.I by Vickie. My repeat-offender style had me clad in a sleeveless floral vest which I'm on a track-record of wearing now every third day!  

(See here where I'm featured in Huffington Post Citizen Style and while interviewing Jay Manual.)

I'm not just a supporter of the brand but I'm also friends with the lovely designer Vickie Joseph. So I was beyond excited and proud of her for opening her second boutique located in the quaint area of Old-Montreal. 

A space fit for the urban woman, the store is like stepping into an airy downtown loft where the clothing are neatly merchandised and the accessories are nestled in white compartments. Personally, I prefer a minimalist shopping environment where I have ease to look at every garment. Don't you?

Speaking of clothing, the line's name is quite fitting to the brand's vision as the clothing are quite unique. There's a "show-stopping" quality to Vickie's eclectic creations. For example, a classic white shirt becomes contemporary with shoulder cut-outs, a military vest becomes stand-out with a floral print, and a summer frock becomes a must-have with a bold tribal design. Her approach of fusing a myriad of styles illustrates that she certainly does have a New Eye for fashion!

Check out some of the images from the spanking-new boutique.

Even though fall is around the corner, you can still stock up on fashionable summer clothing. Until this Friday, August 31, Nu.I by Vickie is offering a 25% rebate on all their Spring/Summer 2012 collection. Perfect for next season but also, they could come in handy if you're heading this Holidays to a sunny destination.

Nu.I by Vickie
44 Notre-Dame E., Old-Montreal, H2Y 1B9 (near Saint-Laurent Blvd)

Mon-Wed 10am-6pm
Thu-Fri 10am-9pm 
Sat-Sun 10am-5pm  


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