A couple of weeks ago, I had the chance to visit the Montreal headquarters of cutting-edge, high-quality Rare and Raw Japanese jeans brand Naked & Famous Denim.
You know, that unique line that features tongue-and-cheek slogans to promote their innovative goods... glow-in-the-dark denim anyone!
While taking a tour around their factory and warehouse, I was schooled about their rooted Japanese philosophies and principles based on the Wabi-sabi theory which describes beauty to be imperfect in nature.
"The brand name Naked & Famous is a satire of our celeb-obsessed culture. We aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality."

Using premium Japanese denim, they are cut and sewed on authentic and refurbished machines. Being one for novelty, their designs incorporate fabrics such Kevlar, cashmere, silk, and even camel hair!
Though they have a stronger cult following with their men's selection (I actually snagged a pair of their Double Sided Camo Weird Guy jeans), they are making bold moves to keep the ladies interested by offering denim coated with a glow-in-the-dark resin. How lovely, you can actually still have fun with your clothes on once the lights turn off!
They offer three men's cuts
SKINNY GUY: skinny fit, regular rise.
SLIM GUY: regular rise, straight slim leg
REGULARGUY: Classic Americana
WEIRD GUY: low rise, comfort fit up top with tapered leg (can be worn low on the hips)

For women, there are four cuts
HIGH SKINNY GIRL: skinny leg, high rise
SKINNY GIRL: skinny leg, mid rise
SLIM GIRL: straight leg, mid rise,
BOOT GIRL: boot leg, mid rise
They offer three men's cuts
SKINNY GUY: skinny fit, regular rise.
SLIM GUY: regular rise, straight slim leg
REGULARGUY: Classic Americana
WEIRD GUY: low rise, comfort fit up top with tapered leg (can be worn low on the hips)

For women, there are four cuts
HIGH SKINNY GIRL: skinny leg, high rise
SKINNY GIRL: skinny leg, mid rise
SLIM GIRL: straight leg, mid rise,
BOOT GIRL: boot leg, mid rise

Next week I'll be sharing pics from my visit at their quirky menswear boutique Tate+Yoko!
LOVE,PEACE,#MONTREALiNFASHION
Candice
xo
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